Sr. UX & Product Designer
I design from the deepest point of the problem, and deliver the simplest possible experience
I work in the space between tech businesses and their users. I always start from the real problem — not the requested one.
Projects
Laundry app — conversion rate between 2–8%
The problem wasn't visual. It was comprehension.
HR platform — assets as static records, no lifecycle
The real problem wasn't managing assets — it was tracking them through their entire lifecycle.
Jisr — integration with Xero, QuickBooks, Microsoft Dynamics & more
Before drawing a single screen, I spent weeks understanding chart of accounts and subsidiaries. You can't simplify what you don't understand.

Designing commerce for Jahez Shops & Blu Store — for thousands of merchants and shoppers.
Senior Product Designer
2025 — Now

Challenged the problem itself, not just the screens, in a B2B wholesale marketplace.
Senior Product Designer
2023 — 2025

Turned payroll-to-accounting from a deal-blocker into a trust layer.
Senior Product Designer
2021 — 2023

Turned car-parts chaos into decisions users could trust.
Product Designer
2018 — 2021

Co-founded a studio — owned product from idea to roadmap.
Co-Founder & PM
2018 — 2020
From people who worked with me closely.
I worked with Mohsen for 2 years at Jisr, and if there's one thing that stood out immediately in the early days, it's how deeply he believes in designing with clarity, intent, and evidence. Mohsen was one of the key drivers of a data-informed design culture on our team. He didn't just sprinkle metrics on top of decisions, he built bridges between research, product analytics, and design intuition. He asked tough questions, dug for real signals, and helped shift conversations from what looks good to what actually works. He's the kind of designer who makes others more thoughtful, just by the way he works. Humble, curious, and focused on outcomes over ego. If you're looking for someone to elevate not just the design, but how your team thinks, Mohsen is that kind of force.Working with Mohsen at Qawafel was a game-changer. He's not just a product designer or a UI/UX expert, he's a creative powerhouse who constantly challenged me in both the problem and solution spaces (in the best way possible). Every meeting came with smart questions, fresh ideas, and just the right amount of design wizardry. Bonus: he's hilarious, humble, and makes even the toughest problems fun. Highly recommend!During our time at Jisr, Mohsen served as the UI/UX Designer within the product squad, where his impact was immediately noticeable. His ability to craft user-centered, intuitive designs played a key role in delivering a seamless product experience. He consistently brought structure, creativity, and empathy to each design sprint, ensuring alignment across the team and translating complex requirements into elegant, functional solutions. Known for his proactive mindset, Mohsen excels at asking the right questions, challenging assumptions thoughtfully, and driving design decisions that support both user needs and product strategy. Any team seeking a UI/UX professional with strong product thinking and collaborative energy would benefit greatly from having Mohsen on board.محسن من أفضل المصممين اللي يقدرون يساعدونك في تبسيط المشاكل المعقدة. عملنا مع بعض في جسر على مشروع ربط تقني يصاحب جميع عمليات مسير الرواتب — مشروع كمية التعقيد فيه ضخمة، فيه ERP وأكثر من 7 أنظمة محاسبية وأنظمة كبيرة كاملة. وطريقة محسن في تبسيط الأمور ساعدتنا بشكل كبير على بناء تجربة استخدام مميزة.About
More than seven years across very different domains — HR, car parts, B2B wholesale — and every time I started from the same point: understand the domain before drawing a single screen. I start every project by asking "what's the real problem?" — because the requested problem is rarely the right one. I sketch to think, and I let evidence guide the hard calls, so the whole team can move forward with shared confidence.
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