Experience
More than seven years designing products in complex spaces — HR, finance, B2B marketplaces, and e-commerce.
Jahez
2025 — NowSenior Product Designer
- Own end-to-end product design for Jahez Shops and Blu Store, from discovery to delivery.
- Translate business and operational needs across both apps into clear, practical product decisions.
- Work with product, engineering, and stakeholders to define priorities and ship improvements.
- Build scalable UX patterns and documentation for commerce and store-management workflows.
Qawafel
2023 — 2025Senior Product Designer
- Led product design for a B2B wholesale marketplace, from discovery to delivery.
- Shaped decisions across key projects by aligning team priorities with business goals and user needs.
- Supported the design team with feedback and direction when projects needed clarity.
Jisr
2021 — 2023Senior Product Designer
- Led complex HR and finance experiences, including integrations connecting payroll, expenses, employee data, and accounting.
- Worked deeply with finance and HR concepts to turn operational complexity into usable product flows.
- Helped the team move through ambiguity by guiding research, design decisions, and product discussions.
Speero
2018 — 2021Product Designer
- Led product design across e-commerce and spare-parts experiences (progressing from intern to Product Designer).
- Used qualitative and quantitative feedback to improve product decisions.
- Collaborated with product, engineering, marketing, and growth teams across the lifecycle.
Studio Daal
2018 — 2020Co-Founder & Product Manager
- Built early product direction, roadmap, and requirements.
- Translated product ideas into prototypes and execution plans.